Rebranding
Joseph Hollander & Craft
Client:
In and out of court, Joseph, Hollander & Craft’s top-rated attorneys deliver the top-quality, strategic legal counsel you have been looking for. We are by your side when the outcome is personal and the result is life-changing. And, with offices in Kansas City, Overland Park, Lawrence, Topeka, and Wichita, we are everywhere you need us to be.
Problem:
The client was wanting a full brand refresh. They did not have an icon and they felt that their current design was too busy. They requested for the new design to follow their gold and navy color palette and include an icon as well as exploring cleaner font and composition options.
Solution:
After conducting some research and looking over their current branding, I had a direction that I wanted to go. I explored some new composition options as well as aiming for a clean, polished, and professional look. I created a logo icon including the letters of the three owners of the company and incorporated that into the logo as well. Using a combination of hierarchy, color theory, and composition, I was able to create a more cohesive and clean logo.
*This project was completed as part of a design brief using a real client with real design problems
